• Altitude
  • MEERSON announces Project Anna - a ground-breaking creative experience with the goal to design women's watches directly inspired by select women from around the world.

    For the first time, a Luxury House will be opening the doors to its design studio, inviting lady owners and friends to become the muses of the brand. Very much in the spirit of Haute Couture, it looks back to the concept of the French 'Maison de Luxe,' where creation required intimacy between the designer, the client and artisans.

    The House's ambition is to present a revolutionary collection within a year. From January 2017, MEERSON will combine intimate international events with the power of social media to change the world of Luxury one discussion at a time. Every month, the House will invite women to explore the multiple facets of femininity in intimate locations. They will meet exceptional guest speakers, celebrities and inspirational women from the worlds of Art, Science, Media and Craftsmanship.

    Each event will be designed in the format of an interactive masterclass, to be enjoyable and insightful as well as a source of inspiration for Alexandre Meerson. Along that road full of surprises, the internet and social media will serve as the platform for sharing and discussion within the community – including the reveal of exclusive concepts, sketches, prototypes and design as pieces take shape.

    The House will publish the calendar of events from January 2017, the first taking place in London, New York and Paris. Over 1,500 women have already joined the project; the brand expects to grow this active community to 10,000 by the time of the final reveal. Led by renowned designer Alexandre Meerson, Project Anna is driven by the desire to pay homage to the women who inspired him in his formative years. With this experience, Meerson wishes to perpetuate their spirit with the ladies taking part in this project.

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