Alexandre Meerson Altitude Premiere Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Adam Ashley-Cooper
 

If you have any sort of interest in rugby, you probably already know his name. And if you haven't, his achievements speak for themselves. Born in Sydney in 1984, the outside back stalwart is one of only five Australian players to have reached the prestigious 100-game milestone. Widely regarded as one of the most versatile players in Rugby Union, he is also part of an elite group of players to have recorded 50 wins for the Wallabies – this landmark reached against Italy in 2013. To date only David Campese has scored more tries for Australia against the All Blacks. See what we mean? Despite the constant string of success in his life, Adam remains incredibly humble and courteous. Taking time out of his busy schedule with his Top 14 club Union Bordeaux Bègles, he speaks on his love for his MEERSON luxury watch. Hard work, grit and determination got Adam to where he is today, and he outlines that it was seeing Alexandre apply this same ethic to his craft that convinced him to join the MEERSON family.

What convinced you to become a MEERSON owner?

Adam Ashley-Cooper: As soon as I met Alexandre and was introduced to his timepieces, I instantly recognised and respected the care and passion he puts into his work, he is a complete perfectionist who understands how important every detail is, no matter how small. I felt an affinity between myself and the brand, as this reflects how I personally go about my rugby in a lot of ways. To get where I am today I've obviously had to make a lot of sacrifices and put in a lot of hard work, so I thought it was a fitting metaphor to have a watch that perfectly embodies what I stand for. I have always been a fan of true craftsmen, and love the fact that my piece is entirely hand made and part of a exclusive unique collection.

 

Art In Detail Alexandre Meerson Altitude Premiere Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Adam Ashley-Cooper

 

When and where do you tend to wear your D15?

Personally, I think its the type of watch you can wear anywhere. Despite it obviously being a high-end luxury watch, it still has a very sporty look and feel to it, allowing it to look completely natural when worn casually day to day. The only time I take it off is obviously when I'm training, I like to look after my prized possessions! Yet it is still flexible enough to look completely at home under the cuff of a suit and tie, so it covers all bases. This is a pretty important factor for me, having one watch that does the job for everything is a great comfort.

 

Are there any particular facets of your timepiece that stand out to you?

Aesthetically it is just beautiful, I love its classic look. Despite it being part of MEERSON's first sport-inspired collection, its look and feel owes a lot to classic dress watches, nodding to watchmaking royalty, but reimagined in an extremely modern looking watch face. The balance in the dial is also expertly executed. The movement has many variations, yet the dial still looks simple and clear, due to the way they are displayed. The minimalist combination of the White Silvered dial, titanium case and black barenia calf-skin strap I chose for my piece extenuates this feeling even further. I wear the watch any time I can, from the moment Alexandre personally delivered it to me at the start of the World Cup last year I haven't taken it of my wrist.

 

Art In Detail Alexandre Meerson Altitude Premiere Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Adam Ashley-Cooper

 

Does your Meerson impact you and your life in any way?

Certainly, I think wearing something that impressive certainly makes you feel really good about yourself. Knowing the meticulous work that went into the creation of my piece, from the endless design revisions Alexandre made to the painstaking precise work each of the 88 artisans contributed, makes you feel special. Like I previously said, dedication to my sport has got to me to where I am today, so I always appreciate seeing similar commitment throughout life. They always say you can tell a lot about a bloke by what watch and shoes he wears, so I've always taken a lot of pride in what I wear on my wrist and my feet. Having an Alexandre Meerson D15 on my wrist certainly makes me feel really good about myself and makes me feel very comfortable when I'm out galavanting about.

 

Art In Detail Alexandre Meerson Altitude Premiere Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Adam Ashley-Cooper
Adam Ashley-Cooper's watch:
  • Name: MEERSON D15 Mk-1 GMT
  • Material: titanium
  • Dial: White Silvered; black gold & black superluminova
  • Indication: hour, minute, second, GMT, date, AM/PM
  • Reference: 102-GELZ
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Tags: luxury watches, british luxury watch, 100% swiss made, Meerson watch, Alexandre Meerson, classic dress watch, mens style, Adam Ashley-Cooper, Rugby Union, Union Bordeaux Bègles, Australia rugby, horology, haute horlogerie, british luxury, artisans

 

Alexandre Meerson Altitude Premiere Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Brand Ambassador Marc Barone

Citizen of the World
Marc Barone

A successful and influential strategy professional, Marc has worked in a variety of industries all over the world. Now a proud owner of the MEERSON D15 Mk-1 GMT, the luxury travel field watch, he was kind enough to invite us into his house to discuss his timepiece.
Meet Marc
Alexandre Meerson Altitude Premiere Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Meerson Owner Series Laura Aust

The Inside Perspective
Laura Aust

To truly offer an insightful and educated perspective on a piece as intricate as a Alexandre Meerson timepiece, you must possess in-depth knowledge on both the industry, and the complex work that goes into the watches' creation. Laura Aust, Head of Product Development with us at Alexandre Meerson, offers both of these in abundance.
Meet Laura
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