Alexandre Meerson Altitude Première Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Cédric Allix
 

For better or worse, you will always remember your first watch. Your intimate relationship and the memories connected with it will be the founding factors in your love of watches blossoming, and ultimately why you are reading this article. Parisian Cédric Allix took his time acquiring his first timepiece, but it was certainly worth the wait. Fittingly it is the Altitude Première that now calls his wrist home. A man of excellent taste, Cédric is well educated in the world of fashion and luxury, having previously been CIO Europe at Chanel and Fastretailing. He has since successfully launched his own consultancy firm, BTW Advisors. We were recently able to catch up with him in Paris, to see how he was getting on with his Meerson watch.

How did you discover the house of MEERSON?

Cédric Allix: I was looking to get myself a gift for the holidays. My wife and I were browsing the horology section in Le Bon Marché, Paris. I did not have a watch at the time, back in December 2014. After looking through some of the house hold name brands, we discovered MEERSON, amongst others. The majority of the luxury brands and watches that were exhibited there, were very ostentatious and flamboyant. They displayed extremely complicated, heavy designs and were also heavy in terms of weight. I then stumbled across the Meerson brand, that I had never even heard of before. The House came across as a balance of tradition and modernity. The watches are beautiful and convey a strong sense of style and identity. Both the pieces design, and the materials used to create them are very unique.

"I was fortunate enough to have Alexandre personally deliver my watch"

 

I tried one of display pieces on, and instantly fell in love. I ordered my timepiece on the spot, but the specification I was after was unfortunately not in stock. I must admit I found this a bit frustrating as it was my Christmas present! But I discovered how each timepiece is made to order, and to the exact specification of each client. My watch was promptly dispatched in January, and I was fortunate enough to have Alexandre personally deliver my watch himself. He educated me on the story of his family, his brand and his vision, and since then we have stayed in contact. That is the story of how I fell into the universe of Meerson.

 

Art In Detail Alexandre Meerson Altitude Première Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Cédric Allix

 

How do you tend to wear your watch?

It varies a lot, I don’t tend to wear it everyday, because I am not used to wearing watches (it being my first piece). But it will be on my wrist throughout an average day at work, when I am having lunch with friends, as well as when I go out for special occasions. The piece's minimalist, yet beautiful, design allows it to adapt itself to all scenarios. I mean it is not a diver's or a sports watch, but it is a watch that I can wear very easily, no matter of what I am wearing, or the occasion. It's versatility is almost as impressive as its beauty.

 

Art In Detail Alexandre Meerson Altitude Première Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Cédric Allix

 

Which particular aspects do you love about your Altitude Première?

One of my favourite hidden facets on my watch is the Z, found in the 12 at the top of the dial. When I got the chance to meet Alexandre, he explained to me that this is a tribute to his grandfather, Zelman. I found this very touching. I also adore the unique lugs my watch sports. They have a very particular form, that I find very modern, which have been subtly worked in to the composition of the watch to ensure they are not too overpowering.

"I think that it could also be a big part of my wife's life!"

 

I also love the way it interacts with the strap. To the eye the lugs could look quite heavy, but thanks to the great design exhibited throughout the piece, they are infact incredibly light and comfortable. I am very fond of the window found on the reverse of the watch, obviously I can not see this all the time, but it is a pleasure to see the movement and the inside workings of my watch beating away. It is something quite seductive, even if I can't see it all the time.

 

Art In Detail Alexandre Meerson Altitude Première Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Cédric Allix

 

Does your Meerson improve your life at all?

Yes yes yes, absolutely! It is one of a few select things on my bedside table every night, it is definitely a big part of my life. I think that it could also be a big part of my wife's life as well! I suspect that she often takes it from me to wear herself, as she has also fallen in love with it. She rightly sees the watch as a unisex piece, which looks at home as much on a women's wrist as a man's.

 

Cédric's watch:

 

Art In Detail Alexandre Meerson Altitude Première Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Cédric Allix
  • Name: Altitude Première Classic
  • Material: titanium
  • Dial: white silvered; black gold appliques
  • Indication: hours and minutes
  • Reference: 101-PEIT
DISCOVER IN DETAIL

 

 

Tags: luxury watches, British luxury watch, 100% swiss made, Meerson watch, Alexandre Meerson, classic dress watch, men's style, Altitude Première Classic, British luxury dress watch, Cédric Allix, luxury, horology, haute horlogerie, British luxury, artisans

 

Alexandre Meerson Altitude Premiere Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Meerson Owner Series Laura Aust

The Inside Perspective
Laura Aust

To truly offer an insightful and educated perspective on a piece as intricate as a Alexandre Meerson timepiece, you must possess in-depth knowledge on both the industry, and the complex work that goes into the watches' creation. Laura Aust, Head of Product Development with us at Alexandre Meerson, offers both of these in abundance.
Meet Laura
Alexandre Meerson Altitude Premiere Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Brand Ambassador David DeCurtis

Collecting Time
David DeCurtis

Blissful Florida sun. Private plane. Hyper-car. Paradise. Let us rewind a little. This series has already seen us meet some wonderful people, from all across the globe, but it was the feature with Orlando, USA based David DeCurtis that us at MEERSON had all been the most excited for.
Meet David
This website requires cookies to provide all of its features. For more information on what data is contained in the cookies, please see our Privacy Policy page.
x