Alexandre Meerson Altitude Premiere Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Laura Aust
 

To truly offer an insightful and educated perspective on a piece as intricate as a Alexandre Meerson timepiece, you must possess in-depth knowledge on both the industry, and the complex work that goes into the watches' creation. Laura Aust, Head of Product Development with us at Alexandre Meerson, offers both of these in abundance. Born in Virginia, USA Laura studied Mechanical Engineering and Product Design at the prestigious Massachusetts Institute of Technology. Her skill-set allowed her to travel the globe, before she settled in London, and teamed up with creator Alexandre to birth a new chapter in the MEERSON story. I could tell you more, but as with most things, Laura herself does a much better job at explaining it!

What lead you to become an integral member of the MEERSON family?

Laura Aust: A mutual friend first introduced me to Alexandre, and I was immediately drawn to his vision and values. Alexandre’s aesthetic point of view and passion for detail, both in regards to marrying usability with form and in visual harmony and style, are truly inspiring. It is rare to find a creator who cares so deeply about the integrity of every aspect of his work, from the design itself to the engineering, construction process, the materials used, how we source, everything – down to the last pin. We’ve been working together ever since that day!

Choosing my own watch was as difficult as choosing a favourite child; each brings me joy in a different way. Every one has a distinct personality and expression, because Alexandre designed each piece of the collection individually. But that in and of itself is one of the things I love best about MEERSON – there are no after thoughts or half-hearted gestures, every aspect is beautifully considered with expert care.

 

Art In Detail Alexandre Meerson Altitude Premiere Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Laura Aust

 

How do you like to wear your Altitude Première?

My watch comes with me everywhere! It is an incredibly versatile piece; it’s subtle styling works beautifully in any situation. However, I also enjoy adding my own spin for different occasions, so I invested in a number of straps from the stunning assortment Alexandre curated. I wear my watch most often with a chocolate Perche du Nil strap (for everyday), but for an evening do I’ll typically change to a galuchat strap. With the lovely summery weather that we’re having now, I’ve found myself going for more colourful options – most recently I wore it with a patent cerulean Louisiana alligator strap for a garden party.

 

Art In Detail Alexandre Meerson Altitude Premiere Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Laura Aust

 

Despite obviously having great knowledge about your piece, do any characteristics particularly stand out for you?

Even though I was integrally involved in bringing the Altitude to life alongside Alexandre and, as you say, know the watch inside and out, I still find myself discovering and rediscovering things I love about it all the time. How beautifully the dial catches the light reflecting off the water when I am out sailing. How the strap has melded to the shape of my wrist, which, alongside the thoughtfully curved case back, makes the watch so comfortable to wear. How incredibly easy it is to read at a glance. How it makes me feel when I wear it – polished and confident in an instant. Its details make it so special.

 

Art In Detail Alexandre Meerson Altitude Premiere Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Laura Aust

 

Does your Meerson influence your life in any way at all?

You might be quite surprised to hear I rarely wore a watch before getting my Meerson. I’d never found something that was all at once beautiful to look at, comfortable to wear and easy to read; so, I’d buy pieces but never end up wearing them. My Meerson totally changed that! At the simplest level I love having the time so readily available. My days are always jam packed, and I’m often running right from one thing to the next; I love being able to just take a subtle look at my watch in a meeting rather than have to do something like leave my phone on the table to keep an eye on time, it allows me to be more present and more focussed.

Wearing the watch also sets you apart in a way I didn’t anticipate. It’s such a unique and beautiful piece, everyone I interact with notices it and wants to know more about it; people sometimes even stop me in the street to ask about it, which is a lovely thing. I really enjoy telling the story of the design, the artistry in its construction and talking about Alexandre and his history. I’m very proud to wear it.

 

Art In Detail Alexandre Meerson Altitude Premiere Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Laura Aust
Laura's watch:
  • Name: Altitude Première
  • Material: titanium
  • Dial: White Silvered; rhodium appliques
  • Indication: hour, minute, small seconds
  • Reference: 101-PEJU
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Tags: luxury watches, british luxury watch, 100% swiss made, Meerson watch, Alexandre Meerson, classic dress watch, womens style, Laura Aust, Engineering, MIT, horology, haute horlogerie, british luxury, artisans

 

Alexandre Meerson Altitude Premiere Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Brand Ambassador Marc Barone

Citizen of the World
Marc Barone

A successful and influential strategy professional, Marc has worked in a variety of industries all over the world. Now a proud owner of the MEERSON D15 Mk-1 GMT, the luxury travel field watch, he was kind enough to invite us into his house to discuss his timepiece.
Meet Marc
Alexandre Meerson Altitude Premiere Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Brand Ambassador Ann Scott

Style & Precision
Ann Scott

When it comes to taste there are fewer names that hold as much weight in London then Ann Scott. Engrossed in the world of high culture, she has been a main stay in luxury travel ever since she founded her public relations company over three decades ago.
Meet Ann
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