Alexandre Meerson British Luxury Watches Altitude Première Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Peter Robinson
 

CLASS OVER CHAOS


Less is most definitely more. That is certainly the case for owner Peter Robinson, who is a huge admirer of classic minimalist design, so it is no surprise that it is an Altitude Premiere which calls his left wrist home. Peter's early career saw him help American investment banks build out their European equities businesses, specifically at JP Morgan, Bank of America and Lehman Brothers. He later moved on to help found Redburn, which provides institutional investors with research and execution in equities. Peter has always enjoyed focusing on luxury and the consumer, so it is always nice to get the seal of approval from someone who speaks the language of great design. After warmly welcoming us into his home, and of course offering us a cup of tea, Peter shared his thoughts on his dress watch and the story of how it ended up on his wrist.

Peter, can you please share with us the story of how you met Alexandre?

Peter Robinson: I've always been interested in the arts and appreciated great design. My business life is in the world of finance but, one of the areas I have always enjoyed working in luxury. Alongside my natural interest, I have quite a lot of friends in the business, so over the years I have been fortunate enough to meet many people from the industry. Recently I had the great pleasure of meeting Alexandre and seeing his new brand blossom. I instantly invited him to Redburn to meet our clients, and explain his vision for the luxury watch industry, and for his own MEERSON brand. At my company Redburn, which I founded in 2003 with four others, I help the research department engage with industry participants, experts and industry leaders and CEOs in the 22 different industries that we cover. I'll bring these people in and we will run conferences. I really enjoy working with thought leaders and entrepreneurs, helping new ventures and understanding Alexandre's vision was exciting. And still is! I can't remember who exactly introduced us, but working with good people introduces you to good people. We have hosted a number of events with Alexandre, where he presented his view of the industry, which has been fantastic. These have been held around the globe, in Paris, New York and London.

"This watch is incredibly understated and classic, Its almost rebellious in this day and age."

 

 

Art In Detail Alexandre Meerson British Luxury Watches Altitude Première Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Peter Robinson

 

So after meeting Alexandre, what led you to purchase one of his watches? Are you an avid watch collector?

No, I'm not an avid watch collector, but as I already stated, I appreciate great design. My everyday watch is a Bell & Ross, which is quite durable, wearable and neutral. I desired something more elegant and precious that I could wear with pride on special occasions. With that in mind, I was naturally drawn to the Altitude Première. The classic simplicity of its design was really what drew me to it, it carries such grace and class. It is just so beautiful and elegant. I think the watch industry has gone slightly bonkers with all these really multi-facet diamonds, endless dials and complex watches that look like a bit of spaghetti! Whereas this watch is incredibly understated and classic, It's almost rebellious in this day and age. The world will come back around to this because for me it's a rare touch, it's very beautiful, less is more, you know? If you also look at some of the great car and furniture designs, they are often very simple and classic. Busy stuff becomes a mess really.

Art In Detail Alexandre Meerson British Luxury Watches Altitude Première Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Peter Robinson

 

You mention you have an everyday watch, when do you tend to where your Meerson?

I wear it when I attend dinner parties, big occasions, where I'm a little more conscious of how I am presenting myself to the world. Although that is not to say it is not the sort of watch you can wear 24/7. It's not dripping with diamonds or anything, and it's robust, but I think it makes it even more special if I don't wear it all the time. It is my daughter's birthday tomorrow, so I will wear it then. And I wear it to work, to the conference yesterday for instance. It gets its fair share of admirers, even for an understated piece, you get compliments. I don't like to be too flashy and ostentatious, so I enjoy how elegant and refined this piece is, without being too ridiculous. The lugs are another beautiful feature too and totally unique, they capture people's imagination. It is a very attractive timepiece. The '2' in the 12 at the top of the dial as well, that goes back to his grandfather doesn't it, clever touch. In this day and age, I didn't think it was necessary to add the date function, we've all got mobile phones with the time and date on it, and these days watches are as much about projecting an image and wearing something beautiful, then the actual the functionality. Obviously its a much quicker way of looking at the time than looking at your phone, but the date I don't know, dates are on emails and things.

"Watches are as much about projecting an image and wearing something beautiful, then actually the functionality."

 

I'm fascinated to see what happens to the watch industry longer-term. We had a consultant in for lunch this week, who was talking a lot about how Louis Vuitton started life as a saddle maker, but then had to evolve and change, survive and grow. His view on the watch industry was that it will have to change in a similar fashion. He was trying to draw analogies to the pen industry, which was quite a negative way of seeing it. We use to all have beautiful pens, but nobody uses a pen anymore because we all use email and text messaging.

 

Art In Detail Alexandre Meerson British Luxury Watches Altitude Première Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Peter Robinson

 

So what will happen to watches was the debate; will they become pieces of jewellery? How important will it be for them to tell the time and date? That sort of thing. It's quite a fascinating debate. For me though a watch is very different to a pen in the fact that it is on your body, you wear it like a ring or other jewellery. Although some men are starting to wear jewellery, most men aren't very comfortable wearing it, but will definitely wear a watch. The two things I have in my life that are material and I value incredibly are; my wonderful Altitude and my Tesla electric car, which I really enjoy as well. A timepiece stands as one of the few ways many men, such as myself, allow themselves to really express themselves, and as a result, I value my timepiece incredibly. It says a lot about who I am and what I appreciate.

Peter's watch:

 

Art In Detail Alexandre Meerson British Luxury Watches Altitude Première Officier MEERSON D15 Mk-1 GMT True Blue Leather Accessories Luxury Style Haute Couture Owner Series Peter Robinson
  • Name: Altitude Première Classic
  • Material: 18k 4N rose gold
  • Dial: Aurous silvered; 18k 4N rose gold appliques
  • Indication: hours and minutes.
  • Reference: 101-PBIR
DISCOVER IN DETAIL

 

 

Tags: luxury watches, British luxury watch, 100% Swiss made, Meerson watch, Alexandre Meerson, classic dress watch, men's style, Altitude Première Classic, British luxury dress watch, Peter Robinson, Britain, England, luxury, horology, Haute Horlogerie, British luxury, artisans

 

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