Crafting the most
Achingly Beautiful
Ladies Watch Collection
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  • For the first time, a Luxury House will be opening the doors to its design studio, inviting lady owners and friends to become the muses of the brand. Very much in the spirit of Haute Couture, it looks back to the concept of the French 'Maison de Luxe,' where creation required intimacy between the designer, the client and artisans.

    Project Anna is a community of women, from all over the world, who come together with the simple but formidable goal of helping designer Alexandre Meerson create an achingly beautiful and enduringly desirable collection of watches and accessories for women. It is not about co-designing, but collaborating to understand the essence of what is meaningful for women. The House invites women to explore the multiple facets of femininity in intimate locations.

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    Each event is designed in the format of an interactive masterclass, to be enjoyable and insightful as well as a source of inspiration for Alexandre Meerson. Along that road full of surprises, the internet and social media has served as the platform for sharing and discussion within the community – including the reveal of exclusive concepts, sketches, prototypes and design as pieces take shape.

    As we ramp up to the release of our first women's collection, inspired by the community, we shine a light on a few of the individuals who have inspired us along the way, with our Extraordinary Women Series.

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