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We are in Manhattan to Stay

Watches of Switzerland, Soho | Throughout 2020

Meerson announces continuation of partnership with Watches of Switzerland in New York City

Meerson, the exclusive luxury watch brand, today announced that it has agreed to extend its presence throughout 2020 in the Soho, New York City store of renowned luxury retailer, Watches of Switzerland. The announcement follows a successful watch designer residency for the brand’s Founder and Creative Director, Alexandre Meerson.

Meerson is known for the striking silhouette and refinement of its watch collection. The iconic pieces of the collection are highly personalized and made to order in Switzerland. The December residency enabled customers of Watches of Switzerland’s Soho store to meet Alexandre Meerson and to experience – for the first time – some of the rarest timepieces of the brand. Visitors were able to purchase from a specially curated selection of Meerson watches as well as commission their very own personal Meerson design.

“We were highly gratified by the strong response from Watches of Switzerland customers to our December residency. It was a delight to meet so many people and to take the time to experience their enthusiasm for the Meerson brand. The success of this popup has demonstrated that Watches of Switzerland is the perfect location for Meerson in New York, and we are excited to continue the relationship.” – Alexandre Meerson

Meerson will continue to display a selection of watches from their current collection, available for purchase in the Soho store through 2020. Clients will be able to book personal appointments to discuss bespoke commissions with Alexandre Meerson. Mr Meerson will frequently bring rare and unique pieces on his regular visits to the store, and therefore clients are invited to register their interest.




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