The Founder Alexandre Meerson

Alexandre Meerson - Founder and Creative Director of MEERSON.

The House perpetuates a family tradition dating back to the early 1950s. Driven by a sharp creative energy, it combines Haute Couture style with the mastery of craftsmanship in Haute Horlogerie.

Alexandre Meerson was raised in France and owes to his father - Emerich Meerson - a passion for luxury accessories, and a relentless pursuit of excellence. He was initiated into the art of design and watchmaking between the family’s studio in Paris and its workshop in Besançon. Whilst he later pursued a career on the other side of the business—for many years working for the world’s most iconic luxury brands—it is a lifetime of passion for horology and design that brought him full circle in 2007 to start the next chapter in the Meerson history.

Alexandre Meerson is passionate about Couture, Fashion and Architecture. He is also fascinated by the imprint of the handmade – the moment before the machine and the relationship between design, craftsmanship and luxury. The brand is built on the ethos of practicing ‘Art in Detail’ – that is, the creation of timeless, subtle pieces which project effortless elegance at first, and reveal striking and meaningful details to the wearer over time.

Precious, daring and timeless, each watch has been created to embody today’s luxury. It sends out the most personal of messages, and is the accent of a strong and self-assured individual’s sense of style.

All timepieces are made of precious materials, tailored and manufactured in limited and ultra-limited collections, with unique pieces also available by special order.

Design is carried out entirely in-house at the brand’s country estate British headquarters in the Surrey Hills, England. The splendid AM-4708 and AM-4808 movements were developed by Vaucher Manufacture Fleurier and Dubois Depraz in Switzerland. All other components are manufactured by Swiss artisans. These 88 exceptional craftsmen, seduced by the sharp creative drive of Meerson, have become friends of the brand, endorsing it with their talent.

Heading the technical side of product development at the brand’s headquarters, an MIT engineer, Laura Aust, injects an American ‘can do’ attitude. This, in combination with the experience and incredibly quality-driven Swiss culture, brings to life Alexandre Meerson’s inherently French flair for style and luxury.

We are delighted to welcome you on the website of Alexandre Meerson, the one-of-a-kind British luxury watches and accessories brand. Please explore it to discover our collection of luxury watches and fine accessories as well as learn about how our brand manufactures its beautiful luxury watches and accessories.


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