Introducing the
Altitude Pop'Art

  • Alexandre Meerson British Luxury Watches & Accessories Emerich Meerson Heritage
  • Above watch: Girl in Mirror Bespoke timepiece, which inspired the creation of the Pop'Art Series.


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    Meerson is delighted to present its first limited edition: Pop’Art. The New Series Marks a Significant Milestone for Meerson, the unique designer watch brand creating bespoke, made-to-order watches. With this series of luxury watches, French designer Alexandre Meerson fuses the design and craft of Meerson’s Altitude dress watch with his daring, vibrant and witty interpretation of Pop Art.

    A maximum of 100 numbered Pop’Art pieces will be created in this 2019 limited edition release. Owners can choose from 6 original dial designs, 2 different case materials (solid gold or mirror-polished titanium), plus select their made-to-measure strap and personal engraving. Each watch is hand-crafted in Switzerland. The watches retail from £23,000 in titanium and £34,500 in solid gold.


    Below image: The owner of the Bespoke Girl in Mirror watch, alongside Roy Lichtenstein’s Girl in Mirror

  • Alexandre Meerson British Luxury Watches & Accessories Emerich Meerson Heritage
  • Alexandre Meerson British Luxury Watches & Accessories Emerich Meerson Heritage
  • Above watch: Cirque Altitude Pop'Art. RSP: from £23,000


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    “The Pop’Art series is an expression of the values of our House – integrity and boldness. These beautiful pieces bring together traditional craft with genuine, daring creation. We are overwhelmed by the enthusiasm of our customers for this series, which is reflected by the growth of our brand internationally" - Alexandre Meerson

    Alexandre Meerson is known amongst luxury clientele as one of the few watch brands to focus on individually-commissioned timepieces. The idea for Pop’Art derived from a private client’s request to have an exceptional timepiece designed and crafted by Alexandre Meerson to celebrate his passion for art and his latest acquisition, Roy Lichtenstein’s Girl in Mirror (1964). This creative experience took Alexandre Meerson on a months-long journey of discovery and inspired him to design a limited edition in order to share his joyous exploration of modern art, craft, and the meaning of time.


    Below watch: Zebra Altitude Pop'Art. RSP: from £23,000

  • Alexandre Meerson British Luxury Watches & Accessories Emerich Meerson Heritage
  • Alexandre Meerson British Luxury Watches & Accessories Emerich Meerson Heritage
  • Above watch: TickTock Altitude Pop'Art. RSP: from £23,000


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    “A watch is a sliver of the self, I set out to explore this relationship when I founded the House in 2007. I design watches that are a canvas for me to express each owner’s individuality, passions and sense of style. Ultimately, a Meerson watch chooses its owner.” - Alexandre Meerson

    Founded in 2007, and presenting his first collection in 2014, Alexandre Meerson has followed in the path of traditional haute couture by choosing to work directly with clients on a one-to-one basis. Founder and designer Alexandre Meerson offers a “rendez-vous” design service which enables potential clients to spend time with him in person to design the watch of their dreams. However, Meerson has also not hesitated to use modern technology to enhance this experience, using augmented reality and advanced design visualization to enable clients to fully experience a watch, even before it has been created. Meerson also takes orders for ready-to-wear pieces via email and website.


    Below watches: Left - Solar Altitude Pop'Art. Right - Red Dots Altitude Pop'Art RSP: from £23,000

  • Alexandre Meerson British Luxury Watches & Accessories Emerich Meerson Heritage
  • Alexandre Meerson British Luxury Watches & Accessories Emerich Meerson Heritage
  • Above watch: Blue Dots Altitude Pop'Art. RSP: from £23,000


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    “Working directly with the extraordinary women and men who have become owners of our watches has been invaluable. I am constantly inspired and challenged by our clients to create bold new designs and provide the best possible service. Technology such as augmented reality has been a huge help in this.” - Alexandre Meerson

    • RSP: from £23,000
    • Dial variations: red dots, blue dots, cirque, solar, ticktock, zebra
    • Case Material: titanium or solid 4N gold
    • Movement: manufacture automatic AM-4808 by Vaucher, Fleurier
    • Diameter/thickness: 41mm / 8.59mm
    • Water resistance: 30m/3ATM
     
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